Avalon

Alpharetta, North Fulton County, Georgia

The development that changed the standard for North Metro Atlanta living. Avalon is not a subdivision — it is a $1 billion, 86-acre live-work-play community built around a curated mix of luxury retail, chef-driven dining, Class A office, a boutique hotel, and one of the most exclusive and supply-constrained residential addresses in North Fulton County.

About Avalon

History & Character - Avalon's story begins with a failed development. The 86-acre site at the intersection of GA 400 and Old Milton Parkway was originally planned as Prospect Park in the mid-2000s, but construction stalled and the project collapsed during the 2008 financial crisis, leaving little more than red clay and an unfinished parking structure. North American Properties (NAP) — the Atlanta-based firm behind Atlantic Station — acquired the foreclosed site in 2011 and completely reimagined it. Led by managing partners Mark Toro and John Kelley, NAP positioned Avalon as the South's first "urbanburb": a walkable, urban experience in a suburban setting, bringing together retail, dining, entertainment, office, hotel, and residential uses around a connected street grid rather than an isolated campus. Phase I opened in October 2014 to immediate national attention. Phase II followed in April 2017, adding the Hotel at Avalon, additional office towers, and more residential units. The name itself — drawn from the mythical island of Arthurian legend — was chosen deliberately to evoke a place apart, and the development has lived up to that ambition in ways few suburban projects anywhere in the country have matched.

The Residential Enclave — The residential component of Avalon is intentionally and permanently small. The for-sale residential program consists of just 101 single-family homes and courtyard townhomes, designed by acclaimed Roswell-based architect Lew Oliver and built by Monte Hewett Homes — one of Atlanta's most respected luxury homebuilders. The homes were conceived to complement the character of the broader development: pedestrian-scaled, architecturally detailed, and positioned on the western side of the community to allow residents to walk directly into the retail and dining district. Luxury rental options within Avalon include Haven Luxury and Veranda Luxury Apartment Homes, which round out the residential offering for those not purchasing. The result is an address with genuinely limited supply and no mechanism for expansion — the 101 homes are what they are, and resale inventory moves accordingly.

The Live-Work-Play Experience — For residents, the "amenities" at Avalon are the development itself. Over 570,000 square feet of retail includes Whole Foods, Apple, Pottery Barn, Lululemon, Williams-Sonoma, Anthropologie, Crate & Barrel, and dozens of other nationally and regionally curated tenants. Fifteen-plus restaurants — most with outdoor seating — include celebrated chef-driven concepts alongside accessible everyday options. A 12-screen Regal Cinemas theater, the 330-key Hotel at Avalon with 47,000 square feet of conference and event space, and more than 600,000 square feet of Class A office space round out a development that functions as a self-contained destination. The Plaza at the center of the community features a turf lawn surrounded by restaurants and a fountain that converts to an ice skating rink in winter. The AlphaLoop — Alpharetta's multi-use trail network connecting Avalon to Downtown Alpharetta and key activity nodes throughout the city — provides direct pedestrian and cycling connectivity beyond the development itself.

Avalon Market Snapshot

Due to the intentionally limited size of Avalon's for-sale residential community, automated market statistics are not meaningful here. Contact us directly for current inventory and a custom comparable sales analysis.

Avalon's for-sale residential market is extremely limited — only 101 single-family homes and courtyard townhomes exist in the community. Resale inventory is sparse by design. Recent townhome transactions have ranged from $1.4M to $2.8M+. Contact us for current available inventory and a detailed comparable sales analysis.

Thinking About Selling in Avalon?

Selling at Avalon is a fundamentally different exercise than selling in a traditional North Fulton subdivision. With only 101 for-sale residences in the entire community, buyers who want this address have no alternative — they wait for the right home to come available, and they pay for it accordingly. But that scarcity also means that presentation and positioning matter enormously. Buyers at this price point are sophisticated, have seen everything the market has to offer, and know immediately whether a home justifies its ask.

At Gunter Property Group we understand the Avalon buyer — what they're trading up or trading into, what finishes and features they expect at this price point, and how to frame your property against the development's broader appeal to command the premium this address commands.

What Is Your Avalon Home Worth?

Start with a free preliminary home value report based on current comparable sales in Avalon and the broader Alpharetta luxury market. It takes less than a minute and gives you a starting point.

Keep in mind — in a community this exclusive and supply-constrained, an automated report has significant limitations. The most accurate valuation of your specific home requires a personal walkthrough and a direct analysis of what has actually traded in this micro-market. We're happy to do that at no obligation.

Sales Agent Antony C. Gunter (GA #381149) is the group leader of the Gunter Property Group.               Virtual Properties Realty.NET presently holds the Sales Agent's License.